Alinean is the leading developer of value-based online interactive tools — driving sales and marketing effectiveness by proving the value of solutions to economic prospects and customers.
more overloaded, skeptical and frugal than ever. They demand that any investment they make drive bottom-line impact – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands.
Alinean fundamentally changes the way that B2B solution providers engage with prospects, via SaaS delivered interactive tools that revolutionize corporate Web site interactions, sales presentations and proposals from product / solution selling to customer-focused value engagements – automating opportunity discovery, goal/solution alignment and return on investment (ROI) quantification.
click here to view theFight Frugalnomics Resource CenterDeveloped for B2B Web sites and online campaigns to help prospects assess opportunities and quantify the value of proposed solutions, Alinean's value-based interactive demand-gen tools have been proven to entice 50% more leads and reduce sales cycles.
Used to evolve direct sales professionals from product / solution selling to value selling, Alinean's interactive sales tools have been proven to reduce sales cycles, reduce discounting and increase deal size and increase competitive win rates.
Alinean uses its proprietary Alinean XcelLive™ platform to rapidly develop and deliver these tools via the Cloud. The development of tools requires no application programming or special skills allowing tool development and maintenance to be shared between Alinean's industry analysts, in-house subject matter experts (SMEs) and certified ValueExpert™ authoring partners.